Tired of your dog ignoring you the moment you step outside?
In just 4 weeks, we’ll teach your dog to focus on you, no matter the distractions. No more pulling, barking, or selective hearing.
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We have all been there...
Inside the house, your dog is a gold medalist in obedience. Sit. Down. Spin. Paw. Roll over. Nailed it.
But the moment you step outside? It’s like they’ve wiped their memory. Suddenly, you go from being the centre of their universe to completely invisible.
Here’s why:
You’ve missed one crucial ingredient. You don’t create focus with obedience. You create obedience through focus.
Focus in 4 is a proven 4-week course that gives you the step-by-step blueprint to build lasting focus
Not just in the kitchen. Not just in the garden. But anywhere you go.
Tried, tested, and trusted by thousands of dog owners, Focus in 4 is the glue that holds all your training together, even in the face of heavy distractions.
Meet Your Expert Guide: Jacob Morgan
Jacob Morgan is an internationally recognised leader in modern dog training:
- Over 10 years of hands-on experience
- More than 10,000 dogs successfully trained
- Founder of YCA , one of the largest dog training academies in the world
- Featured in over 8 major news publications
- Organized worldwide seminars
Jacob’s mission is simple: help dog owners build calm, confident, and well-behaved companions, without outdated techniques.
Have You Tried Everything Without Success?
If you tried:
Bribing them with food
Shouting at them
Using harsh corrections
Lengthy dog training programs
Countless Youtube tutorials
If you tried:
Tried-and-tested with more then a thousand dogs, including with multiple trainers before
Everything you need, and nothing you don't
Created to get you results as quickly as possible
Fair, ethical and proven
Introducing the The Focus Formula™ - Built for Real-Life Distractions
What if your dog actually wanted to pay attention to you, even in chaos? The Focus Formula™ is our simple, proven system to help you become the most interesting thing in any environment.
While other methods wait for the dog to mess up before “correcting,” we do the opposite. We build unstoppable focus before problems happen. This method has already helped countless frustrated owners transform:
Ignoring ➜ Into full attention
Reactivity ➜ Into calm eye contact
Barking ➜ Into stillness and control
Aggression ➜ Into trust and engagement
All in 4 simple steps:
1. Attitude Adjustment: Build strong food motivation. Cut out bad habits. Create space for new learning.
2. Charge the marker: Teach your dog that your voice = clarity and reward. It’s the foundation of all communication.
3. Super Focus Rehearsal: Train your dog’s brain to choose you, even around small distractions.
4. Real world focus: Take that skill into the real world. Reactivity? Gone. Pulling? Over. Barking? Gone.
Why Focus in 4 Works When Other Courses Don't
It’s simple, our method is grounded in real experience, built for real-life results. Designed by expert trainers with years of hands-on success, the course requires just 20 minutes a day to learn and play, making it easy to fit into any schedule. Our system is powered by motivation to strengthen your bond and transform your dog’s focus. The results speak for themselves, hundreds of owners have already seen life-changing progress using this method.
Everything you will get
Clear, step-by-step video training that’s easy to follow
Written instructions to guide you through every session
Built around our 4-step Focus Framework: Motivation, Marker Clarity, Super Focus, and Real-World Proofing
Section wrap-up videos to help you lock in results faster
Lifetime access so you can revisit anytime, at your own pace
TWO POWERFUL BONUSES included (valued at £194!)
The Bonuses you will get
🎁 Bonus #1 – Fussy Eater Remedy: Build Your Dog’s Motivation (VALUE: £97 – Yours FREE!)
You’ve heard that positive reinforcement is the best way to train, and you’re absolutely right. But what if your dog isn’t into food, especially outside?
You’ve tried salmon, liver, sardines… and still nothing?
Don’t worry, this bonus guide has you covered. You’ll discover exactly how to rebuild your dog’s motivation from the ground up, how to use food strategically to speed up learning, and how to unlock the full power of rewards to create focus, reliability, and a real bond.
No more begging, no more bribing. Just real engagement.
🎁 Bonus #2 – Rapid Recall: Create a Rock-Solid Recall (VALUE: £97 – Yours FREE!)
Want to let your dog run free without panic? The truth is, most behaviour problems come from one thing: lack of fulfilment. And nothing fulfils a dog more than freedom to sniff, explore, and move.
But how do you give them that freedom without the chaos?
This bonus recall module gives you the blueprint for building a bulletproof recall, so your dog comes back the first time, every time. You’ll learn how to build trust, prevent unwanted chasing or greetings, and give your dog the freedom they crave, without losing control.
Because a fulfilled dog is a focused dog, and freedom starts with trust.
Save £284 (over 80%), with £194 worth of bonuses, absolutely free!
FOCUS IN FOUR CHALLENGE: Lifetime Video Course (Regular Price: £157)
Bonus #1 - Fussy Eater Remedy: Build Your Dog’s Motivation (Regular Price: £97)
Bonus #2 – Rapid Recall: Create a Rock-Solid Recall (Regular Price: £97)
Who We Can Help
Dog owners struggling with reactivity, leash pulling, or behavioural issues
People who are committed to training and ready to follow a proven system
Owners who want a better relationship with their dog and more freedom in their daily life
Those willing to put in at least a few hours per week to see real progress
People who have tried other training methods and are ready for something that actually works
Who We Can't Help
Owners looking for a ‘quick fix’ without putting in the work
People who aren’t willing to make changes to how they handle their dog
Those who expect results without following the training plan
Owners who believe their dog is ‘just like that’ and can’t improve
People who aren’t open to learning new techniques and approaches
Payment Information
Focus in Four Challenge FAQs
How long do I have access to the course?
Forever! Once you purchase, you get lifetime access. So if you're not ready to start right away, no worries - it’ll be there when you are.
Will this work for my reactive dog?
Yes! This course is designed to help your dog feel calmer and more comfortable around their triggers while also strengthening their bond with you.
Is this suitable for puppies?
Absolutely! Teaching focus early makes socialisation easier and sets the foundation for smoother training down the road.
Will this work for my breed? I’ve been told they’re impossible to train.
Dogs learn the same way, no matter their breed. We've had Huskies, Caucasian Shepherds, Dalmatians, Dachshunds - even Pomeranians - successfully complete this challenge!
I’ve tried training before. What makes this different?
This 4-week challenge is structured in a simple, step-by-step format that not only shows you how to train but also why it works - so you can confidently apply these techniques anywhere.